Our Director of Development, Joanne Stuart, features in the Belfast Book Review Series along with David Meade and BDO Partner, Laura Jackson.
This video review is on All About Them by Bruce Turkel.
All about Them shows readers how to use a simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper-connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
Watch the full video review below